Officials: Budweiser Clydesdales Here to Stay

Provided Courtesy of Paulick Report - Thoroughbred Horse Racing News » News, Read More.

Fans of the Budweiser Clydesdales can breathe a sigh of relief Monday night: despite a story from The Wall Street Journal implying that the company was to ditch its long-time equine ambassadors at this year’s Super Bowl, Anheuser-Busch released a statement reassuring horse lovers that the gentle giants will not be disappearing.

The original report outlined a new marketing strategy for the company, which would include a focus on “Jay Z and zombies” in an attempt to capture a younger audience.

“The story this morning may have left a wrong impression – the Budweiser Clydesdales will, in fact, be featured in next year’s Super Bowl advertising and are also a part of upcoming holiday responsible drinking advertising,” Anheuser-Busch said in a statement.

“The Clydesdales play a strong role for the brand, representing Budweiser quality and care for more than 80 years. As icons of the brand—and relevant symbols of integrity, perfection and team spirit for all generations—they are important to the brand and our campaigns.”

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The company earned two Emmy Award nominations for last year’s horse-themed ads titled, “Puppy Love” and “Hero’s Welcome.”

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